eDreams ODIGEO / Case study
Design the vision for the flight selection experience
In my most ambitious project done as Product Designer in eDreams, during almost five months I’ve completely revamped the experience, the interaction and the look and feel of the flight’s results page, creating the vision for a crucial step in the user's final conversion.
Discovery
Combining usage data and user’s input, I reshaped the way the results page fits into the booking journey, modernising the experience and solving core issues.
MAIN KPIS
Continuance
Search > Results > Summary > Pax
Conversion Rate
Orders / Sessions
SANITY KPIS
Ancillaries
Ancillaries attachment rate / Issued
Prime Attachment
Prime first / Issued
Ideation
Benchmarked over 70 apps, ran ideation sessions and workshops, wish-listed functionalities based on competitive analysis, user research, industry must haves and nice to haves.
“A specific button to see more details about the flight proved to be understood.
— Past user research insight
Design
Tackled the edit search functionality, designed 20+ flight cards and 10+ flight details options, and defined interaction and animations, tailoring the exploration on 4 archetypes of users and scenarios.
Validation
Ran user testing session to validate design options and the end to end experience, mimicking with animated prototypes the interactions between pages and their effects on the overall experience.
“To see the day alongside the time of the flight ensures me about the time zone and which local time we're talking about"
Harriet
"The visuals regarding the stops or if the flight was direct were very much clear"
Jessica
"Having the information on the right side, allowed me to focus a lot faster on what I needed: my eyes immediately go to that section"
Chea
Production
Project is currently in development after being picked up by another designer and team. It is expected to come to production very soon, so download the app and stay tuned!
