I’m the Product Design Lead of a mighty team in eDreams’ biggest initiative in years.

I fully integrate design and strategy, business and technology to help my team achieve user-centred solutions and multi-platform digital experiences.

Background

Son of the 90s, I have used telephone booths and then witnessed the rise of smartphone’s apps: I have lived the technological disruption embracing its spirit growing up.

After studying Communication Design at Polytechnic of Milan and Branding at BAU in Barcelona, working in creative and digital agencies, I now have 10+ years of experience in design.

Experience

  • BCN, 07/2019

    Joined as a Product Designer in 2019, after 2 years I’ve started leading the Accommodation Design Team.

    I’m now Product Design Lead, supporting 9 Product designers with different seniority levels, in both their professional and personal growth. I also represent design in the area leadership team, being in contact with C-levels stakeholders and participating in strategic roadmap definition.

  • BCN, 06/2018 • 07/2019

    As a Product Designer, I participated in the creation of an experimental app to transform the in-store 
shopping experience and then I’ve been the first designer of a new created team that led the redesign of the worldwide ecommerce funnel.

    We ran multiple iterations with a mobile-first approach following user insights, new technology breakthroughs and fashion visual trends.

  • BCN, 10/2016 • 11/2018

    For me, everything really started at Bemobile, where I could apply my knowledge in branding while learning business vision, strategic design and technology. I’ve led many initiatives and big brands projects such as an infotainment-oriented car assistant for Seat or a complete redesign of the multimodality for Barcelona’s AMB. See case studies for more details.

  • BCN, 03/2016 • 10/2016

    7 months internship in which I could experience the reality of a traditional communication and graphic agency.

    My contribution spanned across corporative magazine and editorial design, brand identities for local clients, packaging for retail and major distribution as well as advertisement campaigns for renown spanish brands.

One more thing…

Here’s a non-exhaustive list of inspiration, pop-culture icons and passions that I grew up with and eventually made me the designer I am today.

NBA’s spectacle of clashing franchises.

Fast-moving colours and brands of Formula 1.

Apple’s pursuit of minimalist perfection.

Magazines, book covers, editorial design and lights, shadows, blurs of travel photography.