Worldwide website redesign
In the fall of 2018 I’ve joined BERSHKA to redesign their worldwide website.
I was in charge of the product discovery journey of the customer, from the homepage to the product detail, via the navigation menu and the listing pages.
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Homepage
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Navigation
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Listing
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Product
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Product details
The Bershka Experience
On November 2018 Bershka opened a new concept store in Italy, with the goal of revolutionising the in-store experience.
There are two ways to experience the store: as a traditional Bershka store, or through the innovative Bershka Experience app that customers would use to scan items, send them to a reserved fitting room and pay without having to queue.
Case study
Design an app for a new shopping experience
I’ve led the design of the experimental app in close collaboration with the technical team and store designers.
The challenge was to create a supportive app to be used while strolling the store, that could provide a new depth in the shopping experience.
Combining the best from both world
By scanning a garment and interacting with the app, the user could combine the physical and sensorial experience of a traditional store with a digital and e-commerce-like dynamic.
Just like Snapchat
The app is meant for young customers - who already go around the store with their phone in hand - and the camera view is always ready to scan a product, dig deeper in the look and get inspired.
No more clothes to carry around
With a size requested, a fitting room is assigned with the clothing awaiting. Inside the changing room an iPad allows the cart to be edited, to be purchased in-store or online to be delivered at their home.
