Everything
for everyone
all at once
Learn by doing agency style
For me, everything started at Bemobile, where I could apply my knowledge in branding while learning business vision and strategic, experience design and the technology behind.
I’ve led many initiatives amongst which a car assistant for Seat or an app redesign to foster multi-modality commutes for Barcelona’s public transport.
Case study 1 • AMB
Barcelona towards
multi-modality commutes
Barcelona’s public transport company challenged us at Bemobile to envision the future of their services into the multi-modality of mobility.
We were tasked to redesign their app, to improve its navigation and to open it up to third-party-services integration like rental bikes and car-sharing’s.
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On-site research
We conducted guerrilla research to gather insights from commuting users, following them along their rides. Additionally, we desk-researched and benchmarked transportation world-leading companies of all kinds.
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User persona definition
With the insights we collected, we were able to shape the identity and empathy maps of 3 main user’s persona: the student, the working commuter and the impaired elderly.
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Ideation session with AMB stakeholders
We then asked AMB stakeholders how we might solve problems for those users and ideate as many solutions as possible. The result was closely analysed and filtered under a few keyword-based clusters.
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App’s mission conceptualisation
From those clusters we were able to conceptualise the app’s mission as a relationship between the app, the user persona and their needs to become the go-to place that offers tailored help to commuters along their way.
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User flows and wireframes
With the mission clear, we outlined user flows, happy and not-so-happy paths to ideate and then wireframe possible solutions without losing sight on the most important keywords: personalization and ease of use.
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UI design and prototyping
A search based structure and an apps-like grid helped us to introduce the multi-modality of third-party services while maintaining the core functionalities the user expects from the public transportation app. Personalisation is at the core thanks to tailored alerts and routes based on the user’s profile and habits.
Our
proposal
An app where users could easily ask everything they need to get around, fast and conveniently.
That knows their habits to make their life easier, day-to-day.
Case study 2 • SEAT
In-car personal assistant
As an experimental project for a personal assistant connected with the infotainment of the car, I took care of the naming, branding, and designed the infotainment feedback system associated with the back and forth communication between driver and assistant.
I was responsible for the naming (which is a spanish way of calling someone’s attention), the branding and motion interactions.
ÖYE combined motion, sound and straightforward copy to communicate with the driver-user in a moving car to minimise the distractions and subsequent dangers.
Communication
Via voice or using the in-app chat, the driver-users can make requests on the go and receive visual feedback from ÖYE regarding the status of the petition.