Premium design
Premium packs
Kitchen small appliances.
50’s styled.
For the well known kitchen appliances’ brand I’ve been participating in several premium packaging projects to extend the quality perception beyond the fine and recognizable design.
I’ve co-design this high-ended packaging for Smeg’s Immersive blender as part of the Piccoli’s line.
To achieve a premium unboxing experience, we took inspiration from the world of luxury beverages, leveraging the structure, the unboxing experience plus the look and feel with premium print finishes like embossing and UV layer.
Case study
Smart oven user interface
For the new Smeg’s line of premium smart ovens, I’ve worked on the definition of the user experience, covering main functionalities (manual, food-tailored programs and step cooking) with a premium yet usable interface and a specifically designed icon-set and art direction.
